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  • An Analysis of Theodore Levitt's Marketing Myopia
    An Analysis of Theodore Levitt's Marketing Myopia

    Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”.It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond.The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline.Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing.How, he asked, could businesses avoid such failures?His approach and his solution comprise a concise demonstration of high-level problem solving at its best.Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps.Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business.The railroads misunderstood their real market: they weren’t selling rail, they were selling transport.If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.

    Price: 6.50 £ | Shipping*: 3.99 £
  • An Analysis of Sigmund Freud's The Interpretation of Dreams
    An Analysis of Sigmund Freud's The Interpretation of Dreams

    There is arguably no more famous book about the arts of interpretation and analysis than Sigmund Freud’s 1899 Interpretation of Dreams.Though the original edition of just 600 copies took eight years to sell out, it eventually became a classic text that helped cement Freud’s reputation as one of the most significant intellectual figures of the 19th and 20th centuries.In critical thinking, just as in Freud’s psychoanalytical theories, interpretation is all about understanding the meaning of evidence, and tracing the significance of things.Analysis can then be brought in to tease out the implicit reasons and assumptions that lie underneath the interpreted evidence.Interpretation of Dreams is a masterclass in building telling analyses from ingenious interpretation of evidence.Freud worked from the assumption that all dreams were significant attempts by the unconscious to resolve conflicts.As a result, he argued, they contain in altered and disguised forms clues to our deepest unconscious urges and desires.Each must be taken on its own terms to tease out what they really mean.Though Freud’s theories have often been criticized, he remains the undisputed master of interpretation – with his critics suggesting that he was, if anything, too ingenious for his own good.

    Price: 6.50 £ | Shipping*: 3.99 £
  • Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Outdoor Cycling Night Vision Myopia
    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Outdoor Cycling Night Vision Myopia

    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Outdoor Cycling Night Vision Myopia

    Price: 1.07 £ | Shipping*: 1.99 £
  • Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Outdoor Cycling Night Vision Myopia
    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Outdoor Cycling Night Vision Myopia

    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Outdoor Cycling Night Vision Myopia

    Price: 1.07 € | Shipping*: 1.99 €
  • Is myopia increasing?

    Yes, there is evidence to suggest that myopia is increasing globally. Studies have shown that the prevalence of myopia has been rising, particularly in urban areas and among younger populations. Factors such as increased screen time, less time spent outdoors, and genetic predisposition have been linked to the increasing rates of myopia. This trend has raised concerns about the potential impact on public health and the need for interventions to address the growing prevalence of myopia.

  • Can myopia be cured?

    Myopia, or nearsightedness, cannot be cured in the traditional sense. However, it can be effectively managed and corrected through various methods such as prescription glasses, contact lenses, or refractive surgery like LASIK. Additionally, some studies have shown that certain eye exercises and outdoor activities may help slow the progression of myopia in children. While myopia may not be curable, it can be effectively managed to improve vision and quality of life.

  • How fast does myopia progress?

    The progression of myopia can vary from person to person. In some cases, myopia can progress rapidly, especially during childhood and teenage years. Factors such as genetics, environmental factors, and lifestyle choices can influence the rate of progression. It is important to have regular eye exams to monitor the progression of myopia and to discuss treatment options with an eye care professional.

  • How quickly does myopia progress?

    The progression of myopia can vary from person to person. In some cases, myopia can progress rapidly during childhood and adolescence, while in others it may progress more slowly over time. Factors such as genetics, age of onset, and environmental factors like excessive near work or lack of outdoor time can influence the rate of progression. It is important to monitor myopia regularly with an eye care professional to track any changes and determine the best course of action to manage its progression.

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  • Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Night Vision Myopia Clipon Sun Shading
    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Night Vision Myopia Clipon Sun Shading

    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Night Vision Myopia Clipon Sun Shading

    Price: 1.19 € | Shipping*: 1.99 €
  • Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Night Vision Myopia Clipon Sun Shading
    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Night Vision Myopia Clipon Sun Shading

    Polarized Clip Sunglasses Myopia Glasses Clip Driver Fishing Night Vision Myopia Clipon Sun Shading

    Price: 1.19 £ | Shipping*: 1.99 £
  • How Dreams Speak : An Interactive Journey into Your Subconscious (150+ Symbols, Illustrated and Fully Explained)
    How Dreams Speak : An Interactive Journey into Your Subconscious (150+ Symbols, Illustrated and Fully Explained)

    Unlock the mysteries! What does it mean to dream about a doll? Perhaps your inner child needs to come out and play. Or what if you find yourself flying high above the earth?It’s your sleeping mind urging your waking mind to look to the future and think about your deepest aspirations.Richly illustrated in watercolor and with explanations and intuitive prompts throughout, How Dreams Speak is a unique visual dream interpretation guide that demystifies over 150 universal symbols and themes.With this book in hand, you’ll learn the history of dream interpretation and the science of dreaming and be guided through the practice of remembering—then untangling—your nightly adventures.Our dreams speak to us, and within these pages lies the gifts of being able to listen to what our subconscious mind is saying.

    Price: 12.99 £ | Shipping*: 3.99 £
  • The Complete Encyclopedia of Signs and Symbols : Identification, analysis and interpretation of the visual codes and the subconscious language that shapes and describes our thoughts and emotions
    The Complete Encyclopedia of Signs and Symbols : Identification, analysis and interpretation of the visual codes and the subconscious language that shapes and describes our thoughts and emotions


    Price: 9.99 £ | Shipping*: 3.99 £
  • Can myopia really be cured?

    Myopia, or nearsightedness, can be managed and corrected through various methods such as glasses, contact lenses, or refractive surgery like LASIK. However, there is currently no permanent cure for myopia. Some studies have shown that certain treatments like orthokeratology (corneal reshaping lenses) or atropine eye drops may slow the progression of myopia in children, but these are not considered cures. It's important to consult with an eye care professional to discuss the best options for managing myopia.

  • Does myopia increase through heredity?

    Myopia, or nearsightedness, can be influenced by heredity. Research has shown that children with one or both parents who have myopia are more likely to develop myopia themselves. The risk of developing myopia increases if both parents are nearsighted. However, while heredity can play a role in the development of myopia, environmental factors such as excessive near work and lack of outdoor time also contribute to its progression. Therefore, it is important to consider both genetic and environmental factors when addressing myopia.

  • How can myopia and strabismus be treated?

    Myopia can be treated with prescription eyeglasses or contact lenses to correct the refractive error. In some cases, refractive surgery such as LASIK can also be an option. Strabismus can be treated with eyeglasses, vision therapy, or in more severe cases, surgery to correct the alignment of the eyes. It is important to consult with an eye care professional to determine the best treatment plan for each individual case.

  • What is the connection between football and myopia?

    There is a potential connection between football and myopia due to the high levels of near work and screen time involved in the sport. Constantly focusing on a ball, teammates, opponents, and the field can strain the eyes and contribute to the development of myopia. Additionally, the increased screen time associated with analyzing game footage, tactics, and training sessions can further exacerbate the risk of developing myopia. It is important for football players to take regular breaks, practice good eye care habits, and consider protective eyewear to help reduce the risk of myopia.

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